1. Faster Movie Return
This issue is one that Redbox has admitted it hopes to resolve. We have all been there waiting to return a DVD. It’s 8:59 pm, and the kids in front of you have spent 5 minutes browsing all the movies, debating which one looks best. You smile at their parents politely, but there simply has to be a way to end your rental transaction in a peaceful note.
2. Handling Damaged DVDs
We’ll all made the phone call to report a damaged DVD. For those that don’t have the time or the patience, this task is passed down to the next recipient. Should there be an option to return a DVD and report the damage at the same time? Should the rental confirmation email provide a direct link to report problems (and provide the common cleaning solutions) as well?
3. Taming the Four-Headed Monsters!
For those impulse moments when you want to rent a particular movie from redbox, it’s impossible to check availability at a Redbox location when there are multiple machines. Some locations have 4 machines, which has me begging the question, can’t the machines indicate live inventory or all the neighboring machines as well? If the success of Redbox has made finding the movie so complicated that you need to stand in multiple lines or call a life-line to check the availability online at your location, then improvements must be made.
4. More Genres on the Website - Uniformity Is Needed
I recently went to search for the DisneyWorks movie “Earth”. I was unable to find this movie under “Family” online. When I went to a Redbox location, I was surprised to see fewer categories, and it slowed down my search.
5. Enter your email or die! - but not really…
We’ve all seen it, and we’ve all done it. The movies have been selected, the credit card is provided, the ZIP code is entered and we think it’s time to leave. Then this wordy email prompt appears and we have that “deer in the headlights” stare. Normally once the message (which seems mandatory at first glance) is read, the renter selects that “No Thanks” button (cowering in the lower right corner of the screen), but it is a speed bump we see while we wait in line over and over again.
6. ISP Buttons When Entering Your Email
First of all, kudos should go out to the person who made previously used credit card pre-populate the email address. (I think that some unknown email addresses could upset some spouses, but that’s their problem!) With that feature duly noted, when you’re entering your email address, you know if you enter it incorrectly the email will never be received. For those entering a gmail or a yahoo email, the task of spelling out such a common provider is a timely pain. Selecting the @ button should provide some common ISP option buttons to select from.
7. Are You “In” or Are You Out & Begging Not to Pay For Another Day
Originally movies had to be returned by 7 pm. Then someone came up with the rational idea of making the return time 9 pm instead. The later time had to result in an increase in rentals, but I’ve found it difficult to return movies to an indoor location inside McDonalds just a few minutes before because employees like to lock the doors early. The picture of me knocking on the door and pleading that I just want to return a movie probably wasn’t their intention. All indoor locations should be changed to outdoor locations, or mention this limitation when the movies are being vended.
8. Making the Return Time Later than 9 pm
For adults that have kids, the most convenient way to watch a movie is at home once the kids are asleep. This 9pm return deadline means a parent renting a movie must watch the movie the day it’s rented. For those without kids, imagine how nice it would be to return a movie late at night and not have children still awake and searching for their movies in front of you in line.
9. Better Utilization of Email
Sitting in my Inbox I have dozens, if not hundreds of unread rental notifications and confirmations. I just read one to remind me of what it says. Why don’t these emails ever tell me something I didn’t know? Shouldn’t they enter me in a contest, promote another product, give me the right to change my mind and purchase it as used (when applicable)? Aside from serving as a peace of mind record in the event I’m overcharged, the benefits are limited.
10. User Rating System
We’ve all received the Redbox emails promoting the latest movie releases. One is the prominent star, and it‘s often the latest children‘s movie I have no interest in seeing. Imagine if the return receipt email let you rate the movie you rented, and it was used to promote the latest movie of the same genre being released. Promoting the right movie would not only benefit Redbox and the renter.
Do you have a beef with other Redbox issues? Please post your replies below.
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